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Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Was the uniue environment that Catmull and his colleagues built at Pixar based on philosophies that protect the creative process and defy convention such as   • Give a good idea to a mediocre team and they will screw it up But give a mediocre idea to a great team and they will either fix it or come up with something better • If you don’t strive to uncover what is unseen and understand its nature you will be ill prepared to lead • It’s not the manager’s job to prevent risks It’s the manager’s job to make it safe for others to take them • The cost of preventing errors is often far greater than the cost of fixing them • A company’s communication structure should not mirror its organizational structure Everybody should be able to talk to anybody • Do not assume that general agreement will lead to change it takes substantial energy to move a group even when all are on board Pixar Creativity is the story of Pixar and its founders Steve Jobs John Lasseter and Ed Catmull and how they managed to establish Pixar as a thriving business The road to business success is never straightforward with twists turns and mountains to climb The fate of Pixar and their first film Toy Story are inseparable The story tracks the creation of Toy Story the world s first computer generated animation film Following the first showing their hearts dropped They had achieved a wonderful feat of technical advances and graphical breakthroughs but there was one vital piece missing There was no story There were no characters that viewers could empathise with laugh with cry with or root for They recognised their failing they needed a storytellerThe pressure and financial needs to finish the project must have been immense Toy Story however became a huge success and then the next era beginsHow do we do it againIt s always interesting to appreciate the challenges and highlights entrepreneurs face in establishing new companies What is insightful in this book is to explore what happens after success in terms of motivation pressures to deliver again and renewed creativity challenges How teams react to stepping up into the fray again Are you a one trick ponyThis book looks at those often forgotten issues but they are crucially important It s very interesting to consider that the people that brought you to the point of initial success are they the best ones to take you forward It is also very interesting to explore how technical capability meets the art of story telling A very interesting read and a uniue perspective from a uniue companyI would recommend reading this book not just from a business story but the trials and tribulations of creating an animated movie that we all know Matthews Choice you don’t strive to uncover what is unseen and understand its nature The Prince of Pleasure (The Wilde Brothers, you will be ill prepared to lead • It’s not the manager’s job to prevent risks It’s the manager’s job to make it safe for others to take them • The cost of preventing errors is often far greater than the cost of fixing them • A company’s communication structure should not mirror its organizational structure Everybody should be able to talk to anybody • Do not assume that general agreement will lead to change it takes substantial energy to move a group even when all are on board Pixar Creativity is the story of Pixar and its founders Steve Jobs John Lasseter and Ed Catmull and how they managed to establish Pixar as a thriving business The road to business success is never straightforward with twists turns and mountains to climb The fate of Pixar and their first film Toy Story are inseparable The story tracks the creation of Toy Story the world s first computer generated animation film Following the first showing their hearts dropped They had achieved a wonderful feat of technical advances and graphical breakthroughs but there was one vital piece missing There was no story There were no characters that viewers could empathise with laugh with cry with or root for They recognised their failing they needed a storytellerThe pressure and financial needs to finish the project must have been immense Toy Story however became a huge success and then the next era beginsHow do we do it againIt s always interesting to appreciate the challenges and highlights entrepreneurs face in establishing new companies What is insightful in this book is to explore what happens after success in terms of motivation pressures to deliver again and renewed creativity challenges How teams react to stepping up into the fray again Are Hers to Protect you a one trick ponyThis book looks at those often forgotten issues but they are crucially important It s very interesting to consider that the people that brought Her Small-Town Hero you to the point of initial success are they the best ones to take Red Tail (Travis Trilogy you forward It is also very interesting to explore how technical capability meets the art of story telling A very interesting read and a uniue perspective from a uniue companyI would recommend reading this book not just from a business story but the trials and tribulations of creating an animated movie that we all know

Summary Î PDF, eBook or Kindle ePUB free ´ Ed Catmull

Ilogy Monsters Inc Finding Nemo The Incredibles Up and WALL E which have gone on to set box office records and garner thirty Academy Awards The joyousness of the storytelling the inventive plots the emotional authenticity In some ways Pixar movies are an object lesson in what creativity really is Here in this book Catmull reveals the ideals and techniues that have made Pixar so widely admired and so profitable   As a young man Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a PhD student at the University of Utah where many computer science pioneers got their start and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986 Nine years later Toy Story was released changing animation forever The essential ingredient in that movie’s success and in the thirteen movies that followed Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration is by Ed Catmull the founder of Pixar As his career progressed and Pixar continued to grow Ed learned the type of leader he wanted to be and how to foster a culture that perpetually promotes and encourages creativity He shares many characteristics of such a culture in this book Ed knew early on he wanted to work in computer animation and make a movie by doing so He was enthralled with Walt Disney as a kid In college he was tasked with pitching a type of employee exchange program to Disney with the University of Utah Disney wasn t interested but attempted to hire Catmull to be part of Disney Imagineering the division that builds Disney s theme parks Ed refused the offer immediately as this wasn t what he wanted to do While Disney Imagineering sounds cool in theory this story shared very early on in Creativity Inc resonated with me and only enhanced my respect for Ed So many times when I was finishing up grad school or a new grad shortly after looking for a job people would say Just take whatever they give you it s good to just get in the door etc and while sometimes this may be true for people I resisted hard I knew what I wanted to do There was no indecisiveness or uncertainty Ed appears to have felt the same way and I admire people who stick to their vision Ed worked for George Lucas at Lucasfilm before going on to create Pixar which struggled initially and was saved by Steve Jobs purchasing it and pumping in tons of money to keep it afloat Ed and Steve s mutual respect for each other is apparent throughout the book Pixar s first movie a total hit was Toy Story One of my personal favorite movies from childhood I really enjoyed reading about the creation and development of many wonderful movies Pixar has created as well as the lessons learned along the way In addition to Toy Story other personal favorites are Up and Inside Out There are lots of great takeaways from the book and a few that I appreciated in particular include We must acknowledge the random events that went our way because acknowledging our good fortune and not telling ourselves that everything we did was some stroke of genius let s us make realistic assessments and decisions The existence of luck also reminds us that our activities are less repeatable Since change is inevitable the uestion is Do you act to stop it and try to protect yourself from it or do you become the master of change by accepting it and being open to it My view of course is that working with change is what creativity is all about Artists are often taught ways to see by training their minds to turn off the tendency to jump to conclusions For example instead of getting frustrated by perfecting the task of drawing a chair the artist may be asked to draw the negative spaces surrounding the chair You can teach your brain to observe other things without letting preconceptions interfere Look at various viewpoints being offered as additive rather than competitive A competitive approach measures other ideas against your own creating a debate to be won or lost An additive approach starts with acknowledging that each participant contributes something even if it s an idea that ultimately doesn t work but fuels the discussion Failure is often used as a weapon instead of an agent of learning The politics surrounding failure can freuently impede progress Being open about problems is the first step toward learning from them Fear can t be completely driven out in a high stakes game but we should loosen its grip You do not need to work in animation design or a traditionally creative industry to grasp the concepts and takeaways Ed describes in Creativity Inc There is something to be gained for everyone from this book which is a great source on how to reframe an idea consider alternate perspectives and think differently about a concept and embrace change I enjoyed the book and it s likely one I ll come back to from time to time as a refresher on some of the key points it made Hold On To Me young man Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a PhD student at the University of Utah where many computer science pioneers got their start and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986 Nine Copping It Sweet (Murphys Law years later Toy Story was released changing animation forever The essential ingredient in that movie’s success and in the thirteen movies that followed Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration is by Ed Catmull the founder of Pixar As his career progressed and Pixar continued to grow Ed learned the type of leader he wanted to be and how to foster a culture that perpetually promotes and encourages creativity He shares many characteristics of such a culture in this book Ed knew early on he wanted to work in computer animation and make a movie by doing so He was enthralled with Walt Disney as a kid In college he was tasked with pitching a type of employee exchange program to Disney with the University of Utah Disney wasn t interested but attempted to hire Catmull to be part of Disney Imagineering the division that builds Disney s theme parks Ed refused the offer immediately as this wasn t what he wanted to do While Disney Imagineering sounds cool in theory this story shared very early on in Creativity Inc resonated with me and only enhanced my respect for Ed So many times when I was finishing up grad school or a new grad shortly after looking for a job people would say Just take whatever they give Ill Be Yours for Christmas (Harlequin Blaze, you it s good to just get in the door etc and while sometimes this may be true for people I resisted hard I knew what I wanted to do There was no indecisiveness or uncertainty Ed appears to have felt the same way and I admire people who stick to their vision Ed worked for George Lucas at Lucasfilm before going on to create Pixar which struggled initially and was saved by Steve Jobs purchasing it and pumping in tons of money to keep it afloat Ed and Steve s mutual respect for each other is apparent throughout the book Pixar s first movie a total hit was Toy Story One of my personal favorite movies from childhood I really enjoyed reading about the creation and development of many wonderful movies Pixar has created as well as the lessons learned along the way In addition to Toy Story other personal favorites are Up and Inside Out There are lots of great takeaways from the book and a few that I appreciated in particular include We must acknowledge the random events that went our way because acknowledging our good fortune and not telling ourselves that everything we did was some stroke of genius let s us make realistic assessments and decisions The existence of luck also reminds us that our activities are less repeatable Since change is inevitable the uestion is Do Her Babys Bodyguard (Eagle Squadron you act to stop it and try to protect If Wishes Were...Daddies yourself from it or do West of Heaven you become the master of change by accepting it and being open to it My view of course is that working with change is what creativity is all about Artists are often taught ways to see by training their minds to turn off the tendency to jump to conclusions For example instead of getting frustrated by perfecting the task of drawing a chair the artist may be asked to draw the negative spaces surrounding the chair You can teach Putting Out of Your Mind your brain to observe other things without letting preconceptions interfere Look at various viewpoints being offered as additive rather than competitive A competitive approach measures other ideas against Under the Knife / Whistleblower your own creating a debate to be won or lost An additive approach starts with acknowledging that each participant contributes something even if it s an idea that ultimately doesn t work but fuels the discussion Failure is often used as a weapon instead of an agent of learning The politics surrounding failure can freuently impede progress Being open about problems is the first step toward learning from them Fear can t be completely driven out in a high stakes game but we should loosen its grip You do not need to work in animation design or a traditionally creative industry to grasp the concepts and takeaways Ed describes in Creativity Inc There is something to be gained for everyone from this book which is a great source on how to reframe an idea consider alternate perspectives and think differently about a concept and embrace change I enjoyed the book and it s likely one I ll come back to from time to time as a refresher on some of the key points it made

Ed Catmull ´ 5 Read

“What does it mean to manage well” From Ed Catmull co founder with Steve Jobs and John Lasseter of Pixar Animation Studios comes an incisive book about creativity in business sure to appeal to readers of Daniel Pink Tom Peters and Chip and Dan Heath Creativity Inc is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality and the first ever all access trip into the nerve center of Pixar Animation into the meetings postmortems and “Braintrust” sessions where some of the most successful films in history are made It is at heart a book about how to build a creative culture but it is also as Pixar co founder and president Ed Catmull writes “an expression of the ideas that I believe make the best in us possible”   For nearly twenty years Pixar has dominated the world of animation producing such beloved films as the Toy Story tr This book is so disappointing I had hoped it would take one behind the scenes of such storytelling genius as UP and TOY STORY Instead it s a bunch of platitudes which could be bullet pointed in a few pages which indeed they are at the end Most of it is common sense rigid pyramid structures in organisations are bad everybody should feel free to contribute and get this if you re planning to write a feature film it s good to do some research Like duh At one point Catmull who to his credit comes across as a regular self deprecatory guy even suggests doing Zen style meditation to contemplate the inner mysteries of management At this point I felt like marching round to the back of his head and snipping off his pony tail Fine if you re a pampered West Coast animator whose facility has a swimming pool pottery and ballet classes etc Try telling that to the average British company whose idea of a worker s perk is a new beige computer every four years and grudgingly providing instant coffee Promises in Tumble Creek years Pixar has dominated the world of animation producing such beloved films as the Toy Story tr This book is so disappointing I had hoped it would take one behind the scenes of such storytelling genius as UP and TOY STORY Instead it s a bunch of platitudes which could be bullet pointed in a few pages which indeed they are at the end Most of it is common sense rigid pyramid structures in organisations are bad everybody should feel free to contribute and get this if Mischief and Marriage you re planning to write a feature film it s good to do some research Like duh At one point Catmull who to his credit comes across as a regular self deprecatory guy even suggests doing Zen style meditation to contemplate the inner mysteries of management At this point I felt like marching round to the back of his head and snipping off his pony tail Fine if Cold Case, Hot Accomplice (Men of Wolf Creek, you re a pampered West Coast animator whose facility has a swimming pool pottery and ballet classes etc Try telling that to the average British company whose idea of a worker s perk is a new beige computer every four Blackmailed Into the Greek Tycoons Bed (International Billionaires, years and grudgingly providing instant coffee

  • Kindle Edition
  • 368
  • Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration
  • Ed Catmull
  • English
  • 11 May 2019
  • null

About the Author: Ed Catmull

Edwin Earl Ed Catmull PhD is a computer scientist and current president of Walt Disney Animation Studios DisneyToon Studios and Pixar Animation Studios As a computer scientist Catmull has contributed to many important developments in computer graphics



10 thoughts on “Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration

  1. says:

    For those unfamiliar with Ed Catmull he is best known as the president of both Pixar and Disney Animation Studios Full disclosure I w

  2. says:

    This book is so disappointing I had hoped it would take one behind the scenes of such storytelling genius as UP and TOY STORY Instead it's a bu

  3. says:

    People first story second great advice for managing a business Interesting to hear Pixar's history told first hand as was Ca

  4. says:

    Recommend this highly for anyone who works in a technology or creative field Pixars track records is unparalleled 14 movies and all of them have been massive hits I had two important takeaways from this book how to build a great lasting culture and how to build a creative companyCatmull's philosophy both around creating movies and managing his company is to be relentless about remembering that he doesn't know what he doesn't know

  5. says:

    Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration is by Ed Catmull the founder of Pixar As his career progressed and Pixar continued to grow Ed learned the type of leader he wanted to be and how

  6. says:

    I read this because I'm an artist but I loved it because I'm a manager Whether you're a computer science history buff a fan of Pixar or Disney an aspiring animator an entrepreneur an artist or manager you'll get s

  7. says:

    Pixar Creativity is the story of Pixar and its founders Steve Jobs John Lasseter and Ed Catmull and how they manag

  8. says:

    I was reading this for the creativity angle than the story of a company angle so I definitely skimmed some of the Pixar story I read bits of this to the group of library faculty and staff that I supervise and we

  9. says:

    What this book is a managerial how to on fostering creativity productivity and work life balance in the officeWhat this book is not a

  10. says:

    This book was eual parts Management Theory Text and Memoirs of an Unconventional CEO with a healthy dose of My Business Relationship with Steve Jobs and while that may sound a bit scattered or even dry this work is neither Catmull manages to sprinkle the above seasonings into the broth in precisely the correct measurements

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