Summary [ Content Strategy for the Web epub ] ☆ Kristina Halvorson

Kristina Halvorson ä 8 Download

Complicated than we're often willing to acknowledge Content Strategy for the Web explains how to create and deliver useful usable content for your online audiences when and where they need it most It also shares content best practices so you can get your next website redesign right on time and on budget For the first time you'll See content strategy and its business value explained in plain languageFi. Very good introduction to content strategy but if you ve worked in magazines content strategy simply feels like a way to sell online publishing I m being simplistic but the whole mystiue around content strategy feels a bit emperors new clothes to me That s not to say that Halvorson s book isn t well written and all encompassing I just think Content Strategy as a whole should be renamed how to create and run a website for Dummies Black Blue often willing to acknowledge Content Strategy for the Web explains how to create and deliver useful usable content for your The Moe Manifesto online audiences when and where they need it most It also shares content best practices so you can get your next website redesign right Positive Church in a Negative World on time and Prince Philip Revealed on budget For the first time you'll See content strategy and its business value explained in plain languageFi. Very good introduction to content strategy but if you ve worked in magazines content strategy simply feels like a way to sell Toad of Toad Hall online publishing I m being simplistic but the whole mystiue around content strategy feels a bit emperors new clothes to me That s not to say that Halvorson s book isn t well written and all encompassing I just think Content Strategy as a whole should be renamed how to create and run a website for Dummies

Free download ê eBook, ePUB or Kindle PDF ä Kristina Halvorson

Content Strategy for the Web

If your website content is out of date off brand and out of control you're missing a huge opportunity to engage convert and retain customers online Redesigning your home page won't help Investing in a new content management system won't fix it either So where do you start Without meaningful content your website isn't worth much to your key audiences But creating and caring for meaningful content is far. What is contentContent is what user came to read learn see or experienceContent is or less worthless unless it does one or both of the following1 Supports a key business objective2 Fulfills your users needsWhat is content strategyContent strategy guides your plans for the creation delivery and governance of content Content strategy is not about how writing it is managing process of creating distribution and promotion of contentCritical components of content strategy Substance what kind of content we do need What messages doe s content need to communicate to our audienceStructure How is content prioritize organized formatted and displayedWork flow What processes tools and human resources are reuired for content initiatives to launch successfully and maintain ongoing uality Governance How are key decisions about content and content strategy made How are changes initiated and communicatedWhat is personaPersonas are fictional representations of your ideal customers based on real data about customer demographics and online behavior along with educated speculation about their personal histories motivations and concerns What are the biggest problems they are trying to solve What does he or she need most What information are they typically searching for What trends are influencing their business or personal successYou should ask What do they do online Do they read blogs Are they active on Twitter Facebook or other social networks What kind of search terms do they use Are they email newsletter subscribers What kind of information do they tend to consume online Educational pieces Trend articles Interactive tools like calculators or worksheets Do they watch videos or listen to podcasts Which of your products do they spend the most time researching How do they use those productsWhat is advantages of bookBook all issues that may be encountered during activity is a content strategist covers What is weakness of bookThere is little real examples about tasks in the bookThere is one common problem in articles and books that I read about content strategy they do not provide real examples For sample in B2B companies creating content is very hard or creating content for not interesting products such as shovel brick Fertilizer etc needs idea Who should read this bookEveryone If you think in true manner we all create content for other person such as our boss our customer our colleague etc so we all need be familiar with content strategy Book is very useful for website admin business owner freelancersPlanning a content strategy Defining goals Identifying audience and habits Defining voice and angle Creating an editorial calendarAn editorial calendar is like a road map for content creation

Free download Content Strategy for the Web

Nd out why so many web projects implode in the content development phase and how to avoid the associated unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter achievable decisions about which content to create and howFind out how to maintain consistent accurate compelling content over timeGet solid practical advice on staffing for content related roles and responsibilities. I truly have no understanding of the different roles people play and the different workflows that exist within large firms that handle the creation of web sites web presences Information architecture user experience design graphic design programmers etc They re all a mystery to me That was my biggest problem while reading through this book I think the 2 person team I work in makes it hard to think of the different roles that could be played if we had manpower Nonetheless this book was helpful Favorite uotesTidbits Your brand is what users think and feel about your organization Whatever brand characteristics your organization chooses the way in which your messages are delivered your online tone of voice makes an enormous difference in the way your users perceive your organization and your messagesVoice and tone are the most flexible components of your brand To write truly effective web content a writer needs to care deeply about and take responsibility for helping online readers find information and complete tasks The web writer s mission Useful usable content that s also enjoyable It s her job to begin a conversation with the reader that results in mutually beneficial outcomes all around A problem solved An article found A connection made


10 thoughts on “Content Strategy for the Web

  1. says:

    The most important thing I realised when I read this book is You are on the web You are publisherWell the author said that if you or your organization has a web site then you are a publisher but I guess my claim could also hold in this web 20 times or are we already 30? One other thing to keep in mind is that this is not a book about web writing It's about content strategy for the webContent strategy consists of creation delivery governance

  2. says:

    What is content?Content is what user came to read learn see or experienceContent is or less worthless unless it does one or both of the following1 Supports a key business objective2 Fulfills your users’ needsWhat is content strategy?Content

  3. says:

    Kristina Halvorson in Content Strategy for the Web offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance training and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content The book itself

  4. says:

    Very good introduction to content strategy but if you've worked in magazines content strategy simply feels like a way to sell 'online publishing' I'm being simplistic but the whole mystiue around content strategy feels a bit emperors new clothes to me That's not to say that Halvorson's book isn't well written and all encompassing I just think Content Strategy as a whole should be renamed 'how to create and ru

  5. says:

    Essential reading in the field of content strategy

  6. says:

    A little old but still a fine handbook for all Content Media Strategists Content Strategy is the live essential plan for any communication plan

  7. says:

    This really reinforced some thoughts I’d been having and reading about on the importance of governance in content and content strategy Also had good tips for conducting various type of audits—exciting right? Well helpf

  8. says:

    I truly have no understanding of the different roles people play and the different workflows that exist within la

  9. says:

    Content Strategy for the Web was a great overview of learning the process of content strategy at a large organization Having worked at a large NYC based digital strategy agency most of the concepts in this book were familiar Even the look of the site and content maps were familiar from what I've seen presented and used in client meetings So the accuracy of this book for portraying the decisions and the workflow of how a

  10. says:

    Got a website full of old useless or just flat out wrong content? You need a content strategy to help you clean it up and create a plan so that it doesn't happen again And this book will show you how to figure one outCovering research design creation and evaluation of content Halvorson assumes you're working with a large website But the principles are the same no matter how large or small the project You need

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